Homepage CTA examples

20 calls to action that explain what happens next.

A useful homepage button names the action. The line beside it lowers the uncertainty. Start with the closest example, then make both parts true for your offer.

The two-part formula

Button: verb + useful outcomeSupporting note: timing + commitment + what they receive
01

Demo and sales conversation

Promise a bounded next step. Visitors should know whether they are booking, watching, or qualifying.

See the 2-minute product tour

No signup. Watch the complete workflow.

Book my 20-minute demo

Choose a time first; no card required.

Check if the platform fits

Answer five questions and get a recommendation.

Show me a live workspace

See a real example before speaking with sales.

02

Service quote or consultation

Replace a generic contact button with the specific decision the buyer wants to make.

Get my project estimate

Share the scope in three minutes. Reply within one business day.

Check your next opening

See available start dates before committing.

Request a fixed-price proposal

No sales call required to receive the first estimate.

Talk through my project

Pick a 15-minute slot. Leave with a clear next step.

03

Ecommerce and product discovery

Help the visitor narrow the catalog or reach the most relevant buying path.

Shop the best sellers

Start with the products customers reorder most.

Find my size

Get a recommendation in under a minute.

Build my starter bundle

Choose three essentials and see the total instantly.

Compare the two models

See differences in features, fit, and price.

04

Lead magnet or useful free resource

Name the asset and what the visitor can do with it after the click.

Get the 8-point checklist

One-page PDF. Use it before your next launch review.

Send me the pricing calculator

Instant spreadsheet; unsubscribe anytime.

Download the campaign brief

Editable template with three filled examples.

Score my homepage

Eight questions. No signup and nothing is uploaded.

05

Self-serve software

Lead with the first completed outcome, not the account-creation step.

Create my first workspace

Free plan. Invite teammates later.

Build my first dashboard

Connect sample data or bring your own.

Generate my first report

Preview the result before creating an account.

Import one project free

No card. Keep the original files untouched.

Before you paste one

Make the promise match the click.

Need the headline and CTA to agree?

Get a human first-screen rewrite before you pay.

Send your public homepage and desired action. Receive one prioritized diagnosis plus a paste-ready headline, supporting line, and CTA within 24 hours.

$29

Pay only after delivery, if the rewrite is useful.

Request my rewrite →