Prioritized teardown
12 specific findings ranked by likely impact, so you know what to fix first—not a 40-page report you never use.
24-hour homepage teardown
Your homepage gets 5 seconds.
Get a clear, conversion-focused review of what is confusing, weakening trust, or stopping the next click—plus the exact copy and fixes to make it sharper.
One homepage · delivered in 24 hours · full-refund guarantee
What lands in your inbox
Useful by tomorrow.
Built to be used.
No dashboard to learn. No vague “best practices.” Just the most important changes, in order, with the words to use.
A sharper first screen
A rewritten headline, supporting line, and primary call to action you can paste straight into your homepage.
Annotated evidence
Clear screenshots show exactly where attention, trust, and momentum break down on desktop and mobile.
The review lens
Eight questions your homepage must answer.
- 015-second message clarity
- 02Primary CTA strength
- 03Trust and credibility cues
- 04Mobile first-screen hierarchy
- 05Offer and pricing friction
- 06Objection handling
- 07Navigation and distraction
- 08Contact or checkout path
Sample findingFictional example · local service homepage
NORTHLINE Services About Contact
WELCOME TO NORTHLINE
Quality you can count on.
The first screen makes the visitor do the decoding.
“Quality you can count on” could describe a roofer, accountant, or dog walker. The page never says what Northline does, who it serves, or where—so qualified visitors cannot confirm they are in the right place.
Paste-ready rewriteSame-day wash & fold pickup across North Vancouver.
Book by 10am. We collect, clean, and return your laundry before tomorrow—priced by the bag.
Full sample deliverableSee all 12 findings and the two-pass action plan.
Open the 6-page sample PDF ↗Want a lower-risk first step?
See the fix before you pay.
Send your public homepage and the one action you want visitors to take. Within 24 hours, receive the most important first-click diagnosis plus a paste-ready headline, supporting line, and CTA.
- One prioritized first-screen problem
- Headline, supporting line, and primary CTA
- Delivered first; no checkout or card upfront
- If it is not useful, you owe nothing
Prefer to fix it yourself?
The DIY Homepage Kit
A 13-page practical workbook for scoring your first screen, rewriting the hero, choosing a stronger CTA, and leaving with a two-pass action plan.
How it works
Three steps. Zero meetings.
1
Buy the teardown
Use the secure checkout and share your public homepage URL.
2
The page gets reviewed
Desktop and mobile are checked against the eight-point conversion lens.
3
Open your action plan
Your concise PDF arrives by email within 24 hours of purchase.
24
Plain-English guarantee
Useful, on time, or refunded.
If your teardown is late or the recommendations are not actionable for your homepage, reply within 24 hours of delivery for a full refund.
FAQ
Before you click.
What kind of sites do you review?+
Solo businesses, local and professional services, consultants, studios, and simple SaaS or product homepages. If your site is public, it can be reviewed—no logins or analytics access needed.
What exactly do I receive?+
A concise PDF with 12 ranked findings, annotated screenshots, your rewritten hero section, and a short action plan split into quick wins and deeper fixes.
What is not included?+
This is a focused homepage diagnosis and copy/action plan, not implementation, a multi-page UX audit, an SEO campaign, analytics setup, or legal or accessibility certification. The recommendations are designed so you or your existing builder can act on them.
When does the 24-hour clock start?+
As soon as payment and your public homepage URL are received. If the page is unavailable or the scope is not a fit, you will be contacted and refunded.
Is this an automated score?+
No. Tools may support the review, but every finding is checked in context and written for your business. You get judgment and specific copy—not a generic scanner export.
What do you need from me?+
Only a public homepage URL and the email where you want the PDF delivered. Checkout collects both, so there is no intake call or account access to arrange.
Why does checkout show PLAYFIELD LABS?+
FirstClick Fix is offered and charged through the PLAYFIELD LABS Stripe account. Your Stripe receipt may show that account name alongside the FirstClick Fix service description.
What if the teardown is not useful?+
Reply within 24 hours of delivery and explain what missed the mark. If it is not actionable for your homepage, you get a full refund.
Can I get a small preview first?+
Yes. Use the free-finding link and send your public homepage URL plus the action you want visitors to take. You will receive one prioritized first-click observation, with no obligation to buy the full teardown.
What is the DIY kit?+
It is a separate 13-page printable workbook for people who want to diagnose and rewrite their own first screen. It includes the same eight-question lens, plus a five-second test, hero builder, CTA matcher, trust stack, mobile check, and priority plan. The $29 PDF opens immediately after payment.
Can I see the rewrite before paying?+
Yes. Request a $29 First Screen Fix with your public homepage URL and desired visitor action. You will receive the highest-priority diagnosis plus a paste-ready headline, supporting line, and CTA within 24 hours. You pay only after delivery if the work is useful.
Stop guessing at the first screen.
Know what to fix
by tomorrow.
$59 launch price
Get my teardown ↗5 launch slots · full-refund guarantee