01
Message clarity
Can a new visitor say what you sell, who it is for, and the outcome in five seconds?
□ Yes□ No
Free 8-minute homepage check
Will they understand the first click?
Give yourself one point for every question you can answer with a confident yes. Use the failed items as your first implementation pass.
0–3 Rebuild the first screen4–6 Clarify and reduce friction7–8 Test proof and CTA details
02
Primary action
Is one next step visually dominant, specific, and matched to the visitor's readiness?
□ Yes□ No
03
Trust
Is believable proof close to the claim it supports rather than buried below the fold?
□ Yes□ No
04
Offer
Can the visitor tell what they receive, what it costs or requires, and what happens next?
□ Yes□ No
05
Objections
Does the page answer the biggest reason a qualified visitor might hesitate?
□ Yes□ No
06
Mobile hierarchy
On a phone, do the promise and primary action appear before secondary navigation or decoration?
□ Yes□ No
07
Distraction
Can every first-screen element justify its place by helping comprehension, trust, or action?
□ Yes□ No
08
Next-click path
Does the primary CTA lead to a page or form that continues the same promise without surprises?
□ Yes□ No
Do not know which failure matters first?
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Send the public homepage and the action you want visitors to take. No login, call, or obligation.
How to use the result
- Fix comprehension first. If message clarity failed, postpone visual polish.
- Choose one action. Make the primary CTA obvious before optimizing secondary paths.
- Add proof at the point of doubt. Put evidence beside the claim it supports.
- Retest on a phone. Ask someone unfamiliar with the business what they think the page offers.